The Prima Materia Association project focused on branding and advertising for an exclusive club catering to modern alchemists—individuals practicing a less conventional form of chemistry.

To capture the essence of alchemy, I incorporated geometric shapes commonly associated with the practice into the design. Embracing the elegance and sophistication of the Art Deco aesthetic, I infused the brand with its distinct style, adding a touch of mystique and luxury.

To emphasize the club’s unconventional nature, I employed gradients to create a magical quality in the branding, signaling that this is not typical chemistry but something more mystical and intriguing.

Maintaining a professional quality was crucial, so I ensured that the design remained clean and uncluttered, reflecting the sophistication and exclusivity of the club. By combining these elements, the Prima Materia Association brand embodies both the mystique of alchemy and the professionalism of a high-end club.