The Aegis Foundation is a project that focused on creating an advertising campaign for a charity organization. The first part of the project involved creating said charity organization to advertise for. I decide the problem that many endangered reptiles go without help due the fact that many of them are not “cute” or “popular”, thus the Aegis Foundation was born. The Aegis Foundation focus on the care and rescue of reptiles that do not get much traction in media.
The second part of the project was the previously mentioned advertising campaign. For this campaign, I wanted the subject matter to be taken very seriously. I used very little use of color and only used on color. I wanted a very simple design system in order to focus on the message more.