SewSimple was my final capstone project at the University of Southern Mississippi, aiming to revolutionize the fabric store experience. The concept behind SewSimple is to address the common perception that sewing and crafting are outdated skills by utilizing imagery and aesthetics that appeal to a wider audience.

Targeting a younger demographic, SewSimple seeks to inspire the next generation to embrace these traditional skills. By making sewing and crafting “trendy,” the project aims to bridge the generational gap and make these skills more accessible and appealing to kids and teenagers.

To achieve this, SewSimple incorporates bright colors and enticing imagery in its branding and marketing materials. This modern and vibrant approach is designed to capture the attention of younger consumers and create a welcoming atmosphere that encourages exploration and creativity. Through innovative design and a fresh perspective, SewSimple aims to transform the fabric store experience and inspire a new generation of makers.