The little blue inn project was one that focus on the goal creating a boutique hotel the showed off the customs of the area we chose. I chose the city of sydney, australia and was task with creating a hotel that showed off the lesser known aspects of the city. During the process, I came to find out that Sydney is one of the only places where little blue penguins live. I thought it would be nice to feature this animal in my design as it shows off the interesting wild and marine that is exclusive to Australia.
The little blue is a small hotel meant for families who are visiting Australia. It features many kid-friendly aspects such as bright colors and fun illustration. A large part of the branding is the little penguin featured much of the colleratal as mascots tend to attract children the most in design.